Increase organic traffic to your website
SEO offers a visible and effective search presence leading to a considerable increase of sales, profitability, and cost efficiency
What is Search Engine Optimization (SEO)?
SEO or Search Engine Optimization is the process of implementing strategies and techniques off and on your website to improve organic or "natural" keyword rankings within a search engine. Year after year results have shown that organic SEO provides a higher ROI than any other form of marketing.
Why do you need SEO services?
SEO is cost effective, scalable, and delivers measurable results. 90% of search engine users don’t look past the first page of results during a search. If your company isn't listed on the first page, you’re suffering a large opportunity lost. Your website traffic will exponentially increase as you begin to rank higher in search engines for your targeted keyword phrases.
SEO is a Constantly Evolving Industry
SEO is a process that involves continued monitoring and adapting to algorithm updates. Our team of SEO specialists achieve results for our clients by continuously learning and adapting to changes in the industry.
The Search Engine Optimization Process
A SEO company, such as Vessel Digital Marketing, takes an extremely targeted approach to Internet marketing. We sit down with you to get an understanding of your target audience, the keywords you’d like to rank for, and what your company is trying to accomplish. This information is then used to create a custom SEO strategy, incorporating the necessary elements of search engine optimization.
Why choose Vessel to handle your SEO?
Many companies just look at SEO from a website perspective, making sure the content on the site looks okay. We look at the whole picture and offer more of a comprehensive online reputation management service. Not only do we ensure your website is prime for climbing the search engine ranks with website analysis, hand picked keywords, analytics monitoring, and more, we also claim and monitor your local directory listings. This ensures your information is accurate accross the internet and lets us monitor any reviews about your business and help you respond the right way. Having all of your information synced across the internet like this not only helps ensure people always find the right information about you but also increases your relevance in the eyes of search engines, thus increasing your organic ranking.
Words/phrases that describe the content on a page of your website. Optimized keywords help drive targeted traffic to your website.
Google Search Console & Analytics Setup
A collection of tools and resources to monitor website performance and track & report website traffic.
The robots.txt file gives instructions about a website to web robots (also known as Web Wanderers, Crawlers, or Spiders). Web Robots are programs that traverse the Web automatically. Search engines such as Google use them to index the web content.
Index & Error Check
Ensure search engines are properly indexing your website and check for any pages being searched that are no longer on your website.
Our team will provide in-depth, content rich blog articles specific to your industry. This will ensure your website is always staying fresh and providing useful content to your users as well as providing additional ways to draw new users to your site.
Title, Description, and Density
Check for appropriate page title & description length and page content density
A sitemap is a list of pages of a website accessible to crawlers or users.
Canonicalization describes how a site can use slightly different URLs for the same page (for example, if http://www.example.com and http://example.com display the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index.
Ensure your website adheres to standards/best practices.
Let our in-house team handle the creation & updating of your local citations, helping to boost your local authority in Google.
We monitor reviews & ratings on popular review sites like Yelp, Google Local, Foursquare, YP.com, CitySearch, and Superpages.
Vessel created a new website for us and it looks great, I had little to no time to offer to this project and needed someone to quickly understand my vision and implement. They have a grasp on modern day web design and back end implementation.