Targeted traffic to your website
Generate high-quality traffic and increase conversions by getting your ads in front of the people that want to see them, right where they're at.
You're probably already using organic search engine optimization (SEO), but that’s only half of the battle. To create a comprehensive digital marketing campaign, you need Pay-Per-Click (PPC) advertising.
Think of PPC as a valuable business investment. When you “buy into” website clicks, you’re only getting interested parties that carry the potential of converting to a customer.
The Benefits of PPC
It’s cost effective. Compared to traditional forms of advertising, PPC can be a cost effective boost to an SEO campaign. You control how much you want to spend. Want to set a PPC per day limit? No problem. Once you’ve reached your daily limit, you’ll simply be removed fro m sponsored results.
It’s customizable. Today’s digital marketing depends heavily on tailoring messages, and PPC makes it easy. Customize messages by demographic or time of day, or cater your messaging based on market research.
PPC offers quick results. SEO operations take time to become effective, and it may be a while until your company can reap the benefits. PPC results can be rapid by comparison. As soon as you launch your ad you are immediately placed in front of a targeted audience.
Search Engine Marketing
Search engine marketing is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. This is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Social Media Marketing
Social media is one of the last places where advertisers can create ads that don’t “feel” like ads. Our social media advertising services help you generate immediate results on social media by connecting your products or services to thousands of people who may be interested in them.
Social media marketing allows you to reach your maximum audience possible by allowing you to target by gender, language, location, age, and interests among others. No more paying for people who aren’t relevant. No more guessing, or slapping up a billboard and hoping the right people see it.
Our social media marketing services will allow you to leverage the most cost-effective and targeted form of advertising available today.
Digital Marketing Campaigns That Produce Results
With Pay-Per-Click marketing on search engines and social media channels, business-building power is at your disposal 24/7. We understand that each company we work with is unique. By examining your companies strengths, we create a PPC campaign that elicits the maximum response fro m your market.
Technology has made the way we do business increasingly globalized, but digital marketing is working in smaller spheres than ever. Customization and tailored messaging are necessities in today’s marketplace. Let the experts at Vessel Digital Marketing develop a PPC campaign for you as part of your comprehensive digital marketing plan.
The first step we take with your campaign is to perform research and develop your strategy - the path we’re going to take in order to reach our goals.
Ongoing Campaign Management
We test, measure and adjust constantly. Social media is always changing and your strategies need to evolve with it. Our team is dedicated to continuously optimizing your strategy in order to successfully meet or exceed your social media goals.
As the online advertising space becomes more crowded, we want to make sure that your message remains clear and can be heard above the noise.
Custom Landing Page
When you run an ad it helps your conversions to have users land on a targeted landing page specially designed and optimized to get them to convert.
We will sit down with you and figure out what you hope to achieve and how we will measure the ROI of your goals.
This gives you the opportunity to target customers that have already visited your site and have shown genuine interest in your products or services.
A form of behavioral advertising in which we target your ads at consumers based
on demographic information such as age, gender, location, interests, occupation, etc.
Analytics & Tracking
We track and measure your advertising initiatives to be able to adequately prove the ROI of the ads for your business.
Comparing two versions of your ad to determine which one performs better
Vessel created a new website for us and it looks great, I had little to no time to offer to this project and needed someone to quickly understand my vision and implement. They have a grasp on modern day web design and back end implementation.